Concentrating on building and promoting products in hopes that enough customers will buy them in order to cover costs and earn acceptable profits is called ______.
A) relationship management
B) transaction management
C) a strategic alliance
D) marketing management

Question

Quizplus · Accepted Answer

Transaction management focuses on selling products to enough customers to cover costs and earn profits, without necessarily building long-term relationships.

Concentrating on Building and Promoting Products in Hopes That Enough