Nurturing customer loyalty by gathering knowledge of customer needs and preferences is an approach known as ______.
A) relationship management
B) transaction management
C) a strategic alliance
D) marketing management

Question

Quizplus · Accepted Answer

Nurturing customer loyalty by gathering knowledge of customer needs and preferences is a key aspect of relationship management. Transaction management is focused on completing specific transactions, while strategic alliances involve partnerships between companies. Marketing management encompasses a range of activities related to promoting and selling products or services.

Nurturing Customer Loyalty by Gathering Knowledge of Customer Needs and Preferences