One of George H. W. Bush's most effective campaign strategies in the 1988 election was to portray his opponent, Michael Dukakis, as _____.

Name: One of George H. W. Bush's most effective campaign strategies in the 1988 election was to portray his opponent, Michael Dukakis, as _____.
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Bush's campaign effectively used the "Willie Horton" ad to portray Dukakis as soft on crime, which played a significant role in shaping public perception.