A restaurant franchisee purchases which of the following from the franchisor?
A) only food
B) both tangible and intangible assets
C) only equipment
D) only name recognition

Question

Quizplus · Accepted Answer

A restaurant franchisee purchases both tangible assets (such as equipment and supplies) and intangible assets (such as the franchise's name, brand, and business model) from the franchisor. The franchisor provides the franchisee with a proven business model, operational systems, marketing support, and ongoing training and assistance.

A Restaurant Franchisee Purchases Which of the Following from the Franchisor