In one study, participants said that a $90 wine tasted better than a $10 wine, although the participants had really tasted the same wine. The participants' functional MRI images showed that the pleasure areas of their brains were
A)more active when they were told they were tasting the "$10 wine."
B)more active when they were told they were tasting the "$90 wine."
C)equally active when both the "$90" and the "$10" wines were tasted.
D)not active when either bottle of wine was tasted.

Question

Quizplus · Accepted Answer

The participants' brains showed more activity in the pleasure areas when they believed they were tasting a more expensive wine, indicating that their perception of quality and enjoyment was influenced by the price.

In One Study, Participants Said That a $90 Wine Tasted