You have just eaten a large meal and feel extremely full. Then, the waiter tells you about their signature dessert, "Death by Chocolate." Your ordering of this dessert is best explained as

Question

Quizplus · Accepted Answer

The concept of incentive value explains the motivation to engage in a behavior not because of an internal need or to reduce a drive, but because of the external reward or pleasure it promises. In this case, the allure of the "Death by Chocolate" dessert acts as an incentive, motivating you to order it despite feeling full.

You Have Just Eaten a Large Meal and Feel Extremely