If you do something contrary to your beliefs or attitudes, you will experience the MOST cognitive dissonance when the amount of reward or justification for your actions is

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Cognitive dissonance is a state of discomfort that arises from holding two conflicting beliefs or attitudes, especially when one's actions contradict those beliefs. When the reward or justification for acting against one's beliefs is low, the dissonance is higher because there is less external justification for the contradiction, making it harder to reconcile the conflict internally.

If You Do Something Contrary to Your Beliefs or Attitudes