If you do something contrary to your beliefs or attitudes, you will experience the most cognitive dissonance when the amount of the reward or justification for your actions is low.

Question

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Cognitive dissonance occurs when there is a conflict between one's actions and beliefs. The dissonance is stronger when the justification or reward for the action is low, as it is harder to rationalize the behavior with insufficient reasons, leading to greater discomfort.

If You Do Something Contrary to Your Beliefs or Attitudes