What is the first step a company should do when responding to a crisis?
A) call or e-mail members of the press to deny the story
B) issue a "no comment"
C) respond quickly with a prepared statement
D) arrange a press conference with the company's PR representative

Question

Quizplus · Accepted Answer

The first step a company should take when responding to a crisis is to respond quickly with a prepared statement. This allows the company to take control of the narrative and communicate their side of the story before misinformation spreads. It is important to have a plan in place and a designated spokesperson to handle the crisis communication. Calling or emailing members of the press to deny the story may come across as defensive and may not be effective in stopping the spread of false information. Issuing a "no comment" can be interpreted as guilt or lack of concern, which can be damaging to a company's reputation. Arranging a press conference may be necessary in certain situations, but it should not be the immediate first step.

What Is the First Step a Company Should Do When