All of the following factors except ____ are included in the discussion of adoption/diffusion cycles and the rate at which a new product is adopted across the various customer segments.
A)usability
B)perceived benefit
C)the learning curve
D)switching costs
E)relationship marketing

Question

All of the following factors except ____ are included in the discussion of adoption/diffusion cycles and the rate at which a new product is adopted across the various customer segments. ​
A)usability
B)perceived benefit
C)the learning curve
D)switching costs
E)relationship marketing

Quizplus · Accepted Answer

Relationship marketing is not typically discussed as a factor in adoption/diffusion cycles, which focus more on product characteristics and consumer perceptions that influence the rate of adoption.

All of the Following Factors Except ____ Are Included in the Discussion