With a/an _____ strategy, either the company gains control of some or all of its suppliers or it becomes its own supplier by starting another business from scratch or acquiring an existing supplier that has a successful operation.

Question

With a/an _____ strategy, either the company gains control of some or all of its suppliers or it becomes its own supplier by starting another business from scratch or acquiring an existing supplier that has a successful operation. ​

Quizplus · Accepted Answer

A backward integration strategy involves a company gaining control of its suppliers or becoming its own supplier by starting or acquiring a business in its supply chain. This approach is aimed at reducing costs, improving supply chain efficiency, or gaining access to raw materials.

With A/an _____ Strategy, Either the Company Gains Control of Some