Which of the following is NOT part of an ethnographic approach to customer observation?
A) Learn from observation
B) Explain what was observed
C) Develop a plan
D) Test the theory
E) Conclusions
Correct Answer:
Verified
Q23: The second step in the market research
Q24: Providing more opportunity for clarification and discussion,
Q25: "How is the industry described?," "Is the
Q26: A new industry goes through volatile and
Q27: The _ represents an unserved niche that
Q29: Observation, online or in-person surveys, phone surveys,
Q30: _ change takes place as companies in
Q31: The concept that customers are not likely
Q32: The ethnographic approach to market research has
Q33: A good starting point for gathering secondary
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