In the customer discovery hierarchy, _____ are those individuals or companies that hold the key to reaching particular customers; they control the flow of information.

Question

Quizplus · Accepted Answer

Gatekeepers are those individuals or companies that control access to particular customers or markets, often by controlling the flow of information or the decision-making process. They can significantly influence whether a product or service reaches its intended audience.

In the Customer Discovery Hierarchy, _____ Are Those Individuals or Companies