Gwen's mid-size company designs specialty lenses for a camera manufacturer.Her design specifications are based on the camera's performance,design,and price.What type of business market is Gwen engaged in?

Question

Quizplus · Accepted Answer

Gwen is engaged in end-use segmentation, as she is designing lenses based on the specific performance and design needs of the camera manufacturer. This type of segmentation focuses on the intended use or application of the product, rather than on characteristics of the buyer or their behaviour.

Gwen's Mid-Size Company Designs Specialty Lenses for a Camera Manufacturer