Charlotte wants to purchase a new printer for her computer. She decides to stick with the brand she knows because of her experience with its efficiency and reliability. This is an example of a(n) ______.
A) interpersonal determinant
B) personal determinant
C) buying behaviour
D) recognition of a problem or opportunity

Question

Quizplus · Accepted Answer

This is an example of a personal determinant, as Charlotte is making a purchasing decision based on her own preferences and past experiences with a specific brand.

Charlotte Wants to Purchase a New Printer for Her Computer