Research has revealed that the principal reason for new product failure is lack of
A) copyrights.
B) good market and industry analysis.
C) inventories.
D) field testing opportunities.
E) patents.

Question

Quizplus · Accepted Answer

The principal reason for new product failure is often attributed to a lack of good market and industry analysis, as this leads to misunderstandings about customer needs, market demand, and competitive positioning.

Research Has Revealed That the Principal Reason for New Product