The _____ of a product/service is the price as compared to competing products-the expected price.
A) differentiation value
B) sale price
C) reference value
D) monthly burn rate
E) contribution margin

Question

Quizplus · Accepted Answer

The reference value of a product or service refers to its price in comparison to competing products, essentially representing the expected or benchmark price against which consumers evaluate it.

The _____ of a Product/service Is the Price as Compared