Entrepreneurs always start with the total available market (TAM), as opposed to the serviceable available market (SAM) and the serviceable obtainable market (SOM), because the TAM is easiest to calculate being simply the total size of the market for whatever the entrepreneur is selling.

Question

Quizplus · Accepted Answer

The total available market (TAM) is the total size of the market for a product or service, regardless of whether the entrepreneur can reach or serve that market. The serviceable available market (SAM) is the portion of the TAM that the entrepreneur can reach, and the serviceable obtainable market (SOM) is the portion of the SAM that the entrepreneur can realistically obtain.

Entrepreneurs Always Start with the Total Available Market (TAM), as Opposed