The marketing plan includes all of the following EXCEPT
A) the location strategy for the business.
B) the market niche.
C) tools that will be used to reach the customer.
D) a media plan for specific marketing tools.
E) the business's identity.

Question

Quizplus · Accepted Answer

The marketing plan typically does not include the location strategy for the business, as this is more related to the overall business plan rather than specifically to marketing.

The Marketing Plan Includes All of the Following EXCEPT