The American Marketing Association defines the term _____ as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct" from other sellers.
A) advertising
B) equity
C) brand
D) domain
E) endorsement

Question

Quizplus · Accepted Answer

The correct term is "brand," as it encompasses all the elements (name, term, design, symbol, or any other feature) that distinguish one seller's goods or services from those of others, according to the American Marketing Association's definition.

The American Marketing Association Defines the Term _____ as a "Name