While marketing a new wireless phone, Mobile Media Corporation decided to skip the ______ stage of product development due to the expense of developing a limited production run, as well as concern over revealing product strategies to the competition.
A) screening
B) product development
C) test marketing
D) concept development and business analysis

Question

Quizplus · Accepted Answer

Skipping the test marketing stage involves not introducing the product to the market in a limited production run to gather customer feedback, which can be expensive and can also reveal product strategies to competitors. The other stages of product development (screening, concept development and business analysis, and product development) are necessary steps before test marketing to ensure the product's feasibility and profitability. Therefore, skipping test marketing is the most logical choice in this scenario.

While Marketing a New Wireless Phone, Mobile Media Corporation Decided