Luis wants a particular brand of golf ball,but his local pro shop is out of stock.Instead of buying a substitute,Luis goes home and orders his preferred brand online.Luis is at which stage of brand loyalty?
A) Brand awareness
B) Brand insistence
C) Brand preference
D) Brand recognition

Question

Quizplus · Accepted Answer

Luis's behavior indicates brand insistence, as he is unwilling to settle for a substitute and actively seeks out his preferred brand.

Luis Wants a Particular Brand of Golf Ball,but His Local