A food producer's goods are carried by thousands of grocery stores across the country. Which of the following distribution channels is the manufacturer most likely to use?

Question

Quizplus · Accepted Answer

A food producer with products available in thousands of grocery stores across the country is most likely to use the producer to wholesaler to retailer to consumer distribution channel. This is because the volume of their distribution is likely too large and widespread to handle directly with retailers, so they rely on wholesalers to help distribute their products to retailers across the country. From there, retailers are responsible for selling the products to consumers. Option A is not as likely because it skips the wholesaler step. Option C includes an extra wholesaler step, which is not efficient, and option D involves selling directly to consumers, which would not be practical for a large-scale food producer.

A Food Producer's Goods Are Carried by Thousands of Grocery