The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople. The Pampered Chef is a ______ retailer and uses ______.

Question

Quizplus · Accepted Answer

The Pampered Chef does not have physical stores, making it a nonstore retailer. It also uses the direct selling method by having salespeople host cooking parties in the homes of consumers. Direct-response retailing typically involves catalog or online sales, which is not the case for The Pampered Chef.

The Pampered Chef Sells Gourmet Cooking Supplies to Consumers Through