Nike uses sports stars to increase sales by enhancing the public's ______ demand for their brand.
A) secondary
B) selective
C) primary
D) marketplace

Name: Nike uses sports stars to increase sales by enhancing the public's ______ demand for their brand. A) secondary B) selective C) primary D) marketplace
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Selective demand refers to the demand for a specific brand within a product category, which Nike enhances by using sports stars to promote their brand over competitors.

Nike Uses Sports Stars to Increase Sales by Enhancing the Public's