The buyer-seller communication in ______ occurs during a face-to-face meeting or via telephone, videoconference, or interactive computer link.
A) integrated marketing communications
B) personal selling
C) nonpersonal selling
D) promotional strategy

Question

Quizplus · Accepted Answer

The description fits the definition of personal selling, which involves direct communication between a salesperson and a potential buyer. Integrated marketing communications refers to the coordination of various promotional tools to communicate a consistent brand message. Nonpersonal selling typically involves mass media advertising or other forms of communication that do not involve direct interaction with the buyer. Promotional strategy is a broader term that encompasses all promotional activities, including personal selling, advertising, sales promotion, and public relations.

The Buyer-Seller Communication in ______ Occurs During a Face-To-Face Meeting