Elgin Community College purchases golf balls engraved with the words "Elgin Community College," which are distributed at various college fairs in which it participates. These engraved golf balls are considered ______.
A) samples
B) point-of-purchase advertising
C) specialty advertising
D) premiums

Question

Quizplus · Accepted Answer

Engraved golf balls with the name of the college can be considered as specialty advertising products. Specialty advertising products are inexpensive, useful, and long-lasting promotional products that carry the name and message of the organization. The purpose of these products is to increase brand awareness and generate goodwill among the target audience. As the golf balls are customized and personalized with the college's name, they are a great example of specialty advertising products.

Elgin Community College Purchases Golf Balls Engraved with the Words