A pushing promotional strategy is ______.
A) designed to promote one item at a time and place it near the location of the actual purchase decision
B) designed to encourage consumers to ask for the product if the retailer does not carry it
C) primarily used when goods or services are marketed to the ultimate consumer
D) designed to market the product, product line, or service to wholesalers and retailers

Question

Quizplus · Accepted Answer

A pushing promotional strategy is designed to market the product, product line, or service to wholesalers and retailers, rather than directly to the ultimate consumer. The goal is to push the product into retail stores, encouraging them to carry and promote it to their own customers. This type of strategy often involves tactics such as trade shows, sales pitches, and discounts or incentives for retailers to stock and promote the product.

A Pushing Promotional Strategy Is ______