Viral advertising creates a novel or entertaining message that consumers forward to others, spreading it like a virus.

Question

Quizplus · Accepted Answer

Viral advertising is designed to spread through social networks and word-of-mouth communication. It creates a message that is so interesting, entertaining, or surprising that people want to share it with their friends and family. The goal is to create a chain reaction of sharing that reaches a large audience, which can be much more effective than traditional advertising methods.

Viral Advertising Creates a Novel or Entertaining Message That Consumers