Which statement is true of database marketing?
A)It works by using univariate analysis to transform marketing from a proactive to a reactive process.
B)It works by utilizing information that can be found outside the organizational database.
C)It makes an organization responsive to the needs of its customers.
D)It allows an organization to resist changes in the marketplace.

Question

Quizplus · Accepted Answer

Database marketing enables organizations to be responsive to customer needs by leveraging customer data to tailor marketing efforts, enhancing customer satisfaction and loyalty.

Which Statement Is True of Database Marketing