In the context of database marketing, when a buyer is segmented on the basis of variable psychographics, it explains _____.
A)why the buyer buys a product or service
B)who the buyer is
C)how the buyer buys a product or service
D)where the buyer is

Question

Quizplus · Accepted Answer

Psychographics segmentation involves understanding the reasons behind a buyer's purchase, such as their values, attitudes, interests, and lifestyle, which explains why the buyer buys a product or service.

In the Context of Database Marketing, When a Buyer Is