In the context of segmentation of customers in database marketing, _____ is a variable that includes gender, age, income, and marital status.
A)strategical information
B)geographical information
C)psychographic information
D)demographic information

Question

Quizplus · Accepted Answer

Demographic information includes variables such as gender, age, income, and marital status, which are used to segment customers in database marketing.

In the Context of Segmentation of Customers in Database Marketing