In the context of a database marketing campaign, _______ tells a business how much it should spend to maintain a relationship.
A)enterprise resource planning (ERP)
B)extraction, transformation, and loading (ETL)
C)recency, frequency, and monetary analysis (RFM)
D)customer lifetime value (CLTV)

Question

Quizplus · Accepted Answer

Customer Lifetime Value (CLTV) is a metric that estimates the total revenue a business can reasonably expect from a single customer account throughout the business relationship. It helps businesses understand the economic value a customer brings over their lifetime and thus informs how much the business should invest in maintaining that relationship.

In the Context of a Database Marketing Campaign, _______ Tells