In the context of database marketing, demographics data explains which of the following?
A)Why the buyer buys a product or service.
B)Who the buyer is.
C)Which product generated the highest sales.
D)How buyers interact with an app.

Question

Quizplus · Accepted Answer

Demographics data in database marketing provides information about who the buyer is, including details such as age, gender, income, education level, and more. This helps in understanding the characteristics of the customer base.

In the Context of Database Marketing, Demographics Data Explains Which