In the third-party exchange marketplace model, media buying is an example of a _____.
A)vertical market
B)horizontal market
C)baseline market
D)sideline market

Question

Quizplus · Accepted Answer

In the third-party exchange marketplace model, media buying is considered an example of a horizontal market because it serves a broad range of industries and customers, rather than focusing on a specific sector or niche (which would be characteristic of a vertical market). Horizontal markets meet needs that are common across different types of businesses and consumers, making media buying applicable across various industries.

In the Third-Party Exchange Marketplace Model, Media Buying Is an Example