Buyline is an e-commerce Web site. It has come up with a promotional offer where buyers get a 60 percent discount on refrigerators if a minimum of 100 buyers agree to buy the product within 24 hours of the offer being announced. In this case, it is evident that BuyLine is a _____.
A)social networking site
B)group buying platform
C)peer-to-peer e-commerce platform
D)participatory e-commerce site

Question

Quizplus · Accepted Answer

BuyLine is a group buying platform because it offers a discount on the condition that a minimum number of buyers agree to purchase the product within a specified time frame. This model encourages buyers to come together as a group to avail discounts, which is characteristic of group buying platforms.

Buyline Is an E-Commerce Web Site