In the _____ sales channel, a customer uses only one channel of a given business to purchase an item, including in-store, on a cell phone, or on the company's Web site .
A)omnichannel
B)multichannel
C)cross-channel
D)mobile channel

Question

In the _____ sales channel, a customer uses only one channel of a given business to purchase an item,  including in-store, on a cell phone, or on the company's Web site .
A)omnichannel
B)multichannel
C)cross-channel
D)mobile channel

Quizplus · Accepted Answer

Multichannel sales involve a business using multiple channels (such as in-store, online, mobile) to reach customers, but in this context, it specifies that a customer chooses only one of these channels to make a purchase.

In the _____ Sales Channel, a Customer Uses Only One