Symbic Foods, a chain of fast food restaurants, has included a drop-down menu on its main Web site. With this drop-down menu, people can view their country-specific Web site, which contains information about the dishes that Symbic Foods serves in that country. In this case, what is the strategy adopted by Symbic Foods called?

Question

Quizplus · Accepted Answer

Localization is the strategy of adapting a product or content to a specific locale or market. Symbic Foods is using localization by offering country-specific websites to cater to the tastes and preferences of customers in different countries.

Symbic Foods, a Chain of Fast Food Restaurants, Has Included