A company can purchase a maintenance, repair, and operation (MRO)package that might include services from different vendors, but an e-distributor coordinates them into one package for customers. This packaging is an example of a _____ market.
A)vertical
B)targeted
C)horizontal
D)database

Question

Quizplus · Accepted Answer

This packaging is an example of a horizontal market because it involves services that cater to a wide range of industries and customers, rather than focusing on a specific sector (vertical market) or a specific group of customers (targeted market). Horizontal markets meet common needs across industries, and in this case, the MRO package serves various businesses regardless of their specific industry.

A Company Can Purchase a Maintenance, Repair, and Operation (MRO)package