In the context of defining the objectives and benefits of a management support system (MSS), which is an intangible benefit?
A)Increasing profits
B)Increasing demand
C)Improving customer service
D)Improving the organization's revenue

Question

Quizplus · Accepted Answer

Improving customer service is considered an intangible benefit because it enhances satisfaction and loyalty, which are qualitative outcomes rather than quantifiable financial gains like increased profits or revenue.

In the Context of Defining the Objectives and Benefits of a Management