One problem with the use of category rating scales is that
A)many respondents are confused by dichotomous formats.
B)responses are sometimes influenced by the context in which objects are rated.
C)rating scales must be at least 100 points in order to be meaningfully interpreted.
D)category rating scale data do not have ordinal scale property.

Question

Quizplus · Accepted Answer

Responses on category rating scales can be influenced by the context in which objects are rated, such as the characteristics of surrounding items or the overall set of items being evaluated. This context effect can lead to biases in how individuals rate an item, affecting the reliability and validity of the measurement.

One Problem with the Use of Category Rating Scales Is