Philip has a favorable attitude toward John Welkes, who is currently running for reelection. He knows that Welkes voted in favor of a number of issues that Philip supports, and he knows that Welkes always works hard for local residents. This knowledge base forms part of the _____ component of Philip's attitude toward John Welkes.
A)physiological
B)cognitive
C)behavioral
D)affective

Question

Quizplus · Accepted Answer

The cognitive component of an attitude refers to the beliefs, thoughts, and attributes that we would associate with an object. In this case, Philip's knowledge about John Welkes' voting record and work ethic are part of his beliefs and thoughts about Welkes, which align with the cognitive component of his attitude.

Philip Has a Favorable Attitude Toward John Welkes, Who Is