Frequently, companies use professionals such as doctors and dentists to recommend products in advertisements since professionals are MOST likely to be perceived as having
A) likability.
B) trustworthiness.
C) expertise.
D) intelligence.
Correct Answer:
Verified
Q84: In general, messages that present _ arguments
Q85: Covert attitudes that are expressed subtly and
Q86: Expertise and trustworthiness are two factors that
Q87: Edith is making a class presentation in
Q88: A number of studies have shown that
Q90: Implicit racism in white subjects is associated
Q91: Mary just completed a test that required
Q92: Attitudes that we hold consciously and can
Q93: Most research on implicit attitudes has addressed
Q94: The beliefs people have concerning the object
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