Carly is watching television and notices that she has seen the same commercial four times during the same program. She wonders why a company would pay for so many identical advertisements, so it seems she is unfamiliar with the _____ effect.
A)projective
B)perceptive
C)mere exposure
D)one-sided

Question

Quizplus · Accepted Answer

The mere exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In Carly's case, the repeated commercials are an example of companies utilizing this effect to foster familiarity and preference for their product among viewers.

Carly Is Watching Television and Notices That She Has Seen