A small public relations firm has four employees who are all opposed to the death penalty (anti-death penalty). Which of the following employees would be MOST likely to change his attitude concerning the death penalty?
A)Aaron, who writes a brief anti-death penalty piece as a favor for a friend
B)Bruce, who writes a brief anti-death penalty piece for a client and is paid
C)Clark, who writes a brief pro-death penalty piece as a favor for a friend
D)Dale, who writes a brief pro-death penalty piece for a client and is paid

Question

Quizplus · Accepted Answer

Clark, who writes a brief pro-death penalty piece as a favor for a friend, is most likely to change his attitude because engaging in behavior that contradicts one's beliefs (especially for non-material reasons like doing a favor) can lead to cognitive dissonance, which may result in attitude change to reduce the dissonance.

A Small Public Relations Firm Has Four Employees Who Are