Elijah listens carefully to the content of an infomercial for a new exercise system; Bolton focuses on the fact that two star athletes are endorsing the exercise system. After the infomercial has ended, both Elijah and Bolton have favorable attitudes toward the exercise system that was advertised. According to the elaboration likelihood model,
A) Bolton is more likely to actually purchase the exercise system.
B) both men are likely to purchase the exercise system that was advertised.
C) neither of these men is likely to actually purchase the exercise system.
D) Elijah is more likely to actually purchase the exercise system.
Correct Answer:
Verified
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