A car dealer may offer a customer a terrific deal on a car, but once the customer commits to buying the car, the dealer reveals that there are some hidden costs. This approach illustrates which of the following social influence techniques?

Question

Quizplus · Accepted Answer

The lowball technique involves initially offering a deal at a lower cost to get an agreement, and then raising the cost or revealing additional costs after the agreement has been made. This is exactly what is described in the scenario with the car dealer.

A Car Dealer May Offer a Customer a Terrific Deal