Martin can't remember who invented flush toilets because he was flirting with a classmate when his history professor described this momentous event. His forgetting appears to be due to
A)ineffective encoding.
B)motivated forgetting.
C)time decay.
D)proactive interference.

Question

Martin can't remember who invented flush toilets because he was flirting with a classmate when his history professor described this momentous event. His forgetting appears to be due to ​
A)ineffective encoding.
B)motivated forgetting. ​
C)time decay. ​
D)proactive interference. ​

Quizplus · Accepted Answer

Martin's inability to remember who invented flush toilets is due to ineffective encoding, which occurs when information is not properly encoded into memory in the first place. In this case, because Martin was distracted by flirting with a classmate, he likely did not pay enough attention to the lecture to encode the information about the invention of flush toilets into his memory.

Martin Can't Remember Who Invented Flush Toilets Because He Was