Salespeople play an important role in market research and in providing feedback to their firms because:
A) they are trained through a widely accepted certification program in market research.
B) they spend a lot of time in direct contact with their customers.
C) the jobs of salespeople have a well-established routine that allows them to get a general idea of their customers .
D) they are trained in providing feedback to their managers.
E) salespeople are solely concerned with their firm's profitability in bottom-line terms .
Correct Answer:
Verified
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