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Salespeople Play an Important Role in Market Research and in Providing

Question 38

Multiple Choice

Salespeople play an important role in market research and in providing feedback to their firms because:


A) they are trained through a widely accepted certification program in market research.
B) they spend a lot of time in direct contact with their customers.
C) the jobs of salespeople have a well-established routine that allows them to get a general idea of their customers .
D) they are trained in providing feedback to their managers.
E) salespeople are solely concerned with their firm's profitability in bottom-line terms .

Correct Answer:

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