Which of the following approaches to personal selling forces a salesperson to plan the sales presentation prior to calling on a customer?

Name: Which of the following approaches to personal selling forces a salesperson to plan the sales presentation prior to calling on a customer?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Mental states selling requires the salesperson to plan the sales presentation in a structured manner, following a predetermined sequence of mental states that the customer is expected to experience.

Which of the Following Approaches to Personal Selling Forces a Salesperson